since 1976
since 1976
smart #1, the flagship EV model sold by PRO-NET, has achieved a remarkable milestone in the Malaysian EV market. Designed by Mercedes-Benz and built on Geely’s Sustainable Electric Architecture (SEA), smart #1 has cemented its position in 3rd ranked in the EV SUV category for car price above RM180k becoming one of the most preferred premium EVs in Malaysia.
The Malaysian EV market has witnessed exponential growth in recent years, with EV sales volume surging from 3,079 units in 2022 to 11,624 units in 2023, accompanied by a significant increase in market share from 0.43% to 1.45%. Against this backdrop of rapid electrification and shifting consumer preferences, smart has emerged as a frontrunner, capturing the hearts and minds of Malaysian consumers with its commitment to innovation and customer-centricity.
Zhang Qiang, Chief Executive Officer of smart Malaysia said, 'This milestone reflects the growing demand for urban mobility solutions in the region and reaffirms smart's goal to position itself as a leader in the premium EV segment. He further added, with only one model sold, as opposed to other key players in the industry, we have achieved this great success. This exemplifies the trust our customers have in our product and services, and I would like to express my gratitude to our customers.’’
Since its local launch, smart #1's success in Malaysia can be attributed to its exceptional performance in the premium EV SUV segment, with 100 electric vehicles sold within an unprecedented one-month timeframe, setting a new sales record. The smart #1 has demonstrated its appeal to consumers seeking both performance and efficiency in their urban commute. It has consistently ranked among the top contenders in the EV premium SUV segment, with variants like the BRABUS model earning acclaim for their exceptional performance.
Behind smart's achievements lies a combination of factors, including its premium brand DNA inherited from Mercedes-Benz, unique selling propositions like offering access to 70% charging locations in a single app, and prominent ADAS features, and a relentless focus on enhancing charging infrastructure nationwide.
smart Malaysia's commitment to delivering an unparalleled customer experience further bolsters smart #1's success. From the innovative Hello smart app to comprehensive charging solutions and seamless service offerings, smart Malaysia ensures that every aspect of the EV ownership journey is optimized for convenience and satisfaction for smart owners. Additionally, smart Malaysia's collaboration with key stakeholders and expansion of its dealer network from 10 to 13 locations, including the establishment of the first-ever community-centric hub in East Malaysia, underscores its commitment to meeting the evolving needs of Malaysian consumers and driving EV adoption across the country.
